Episode #5: Massacre In Florida with Kevin Abbott (Barrel of Monks) | The Business of Beer
The American three-tier distribution system can be a bit of a confusing beast to comprehend, with different rules in each state and more variances than any individual human could ever remember. Good friend of the show Kevin Abbott of Barrel of Monks in Boca Raton, FL joined Cee for a deep dive into the three-tier system and how it works, why they decided to close Odd Breed Wild Ales, why so many breweries are closing in Florida, why it's so tough to make money in the beer industry, how distributors split up territories and why their contracts are for life in Florida, how to select the best retailers and licensees for your brand, and why making great beer just isn't enough. They got into two boozy gems from Barrel of Monks - Trip Sitter Barrel-Aged Barleywine (from their 7th anniversary) and Parade of Souls Imperial Stout. This was packed with jewels - enjoy!
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