Episode #4: Unsung Heroes with Micah Overton (Lilypad) | The Business of Beer
One of our most watched videos on YouTube is about the life of a craft beer sales rep, and strangely it's something we've never explored at length on the podcast before. Micah Overton of Lilypad, a "CRM crafted for beverage suppliers and distributors to stay organized and sell more liquid", joins Cee to talk about a day in the life of a beer sales rep, the difference between self-distributing and having distributor partners, how a sales rep decides where to go every day, how to approach current or potential clients, his experience with wholesalers, the pros and cons of the 3-tier system, some fun stories from his days as a sales rep, and why and how technology can help beer sales teams do their job. Micah provided some killer Florida brews for the session - BarrieHaus Beer Co. Bublina Czech-style Pilsner, Angry Chair Vodnik Czech-inspired Pilsner, Coppertail Hop Quest Cold IPA, and Hidden Springs Ale Works A Hot Dog Is Most Definitely A Sandwich. This was fascinating - cheers!
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