Episode #143: How Not To Start A Damn Brewery with Kelly Meyer | Adjunct Series
Owning a craft brewery has never been tougher, and nobody knows this better than Kelly Meyer. The former owner of New Braunfels Brewery in Texas for a decade, Kelly sold the company in 2021 and through his struggles and frustrations wrote a book called How Not To Start a Damn Brewery. This turned into a podcast where he interviews breweries who have closed or are struggling in order to pull out the learnings from the various failures, as there is inevitably more to learn from failure than success. Kelly and Cee spoke about his brewery ownership journey, the struggle to land guests for his podcast, the current craft beer landscape and where it could go in future, and his plans for a follow-up book based on all the wisdom obtained via the pod. They both drank beers from breweries that they felt were doing things right, including Godspeed's Sklepnik, Tree House's Super Cachet and Barncat Artisan Ales Cuvée Matt & Jeremy on Cee's side, and Yokefellow Ilk, Russian River Peach Beer 2022, and Hair of the Dog Matt 2022 on Kelly's side. Cheers!
BAOS Podcast
Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
This episode is brought to you by High Season Co. - @highseasonco // highseasonco.com
Theme tune: Cee - BrewHeads // bit.ly/CeeBrewHeads
Subscribe to the podcast on YouTube! // bit.ly/BAOSYouTube
Subscribe to BAOS Podcast on your favourite platform!
PodcastsCeepodcast, beer podcast, BAOS Podcast, craft beer, craft beer podcast, Montreal beer, Montreal craft beer, Quebec beer, Quebec craft beer, quebec brewery, beer store, brewpub, DKML, craft beer Quebec, Vermont craft beer, Vermont beer, Hired Hand Brewery, Mill River Brewery BBQ Smokehouse, St Albans Vermont, Australian beer, Aussie beer, Aussie craft beer, Australian craft beer, Mr Banks, marketing, craft beer marketing, brewery marketing, social media, brewery social media, PR campaigns, influencer marketing, beer influencer, craft beer influencer, Ontario craft beer, Experience Biere, Hopfenstark, Station Ho.st, Fred Cormier, Ottawa craft beer, Ottawa beer, Orleans Ontario, spotlight on ottawa, Beyond The Pale, Small Pony Barrel Works, sour beer, Le Bierologue, beer depanneur, liquor store, Avant Garde, Le BockAle, Oshlag, l'espace public collab, L'Espace Public, beer marketing, the business of selling beer, Hamilton Ontario, Grain & Grit Brewery, Hamilton, Rouge River Brewery, Markham ON, hazy IPA, dry hopped sour, Toronto craft beer, Avant-Garde, Jukebox, bricks & mortar brewery, Christopher Needelman, Saint Houblon, Rest In Peace, Blood Brothers, Patrick Howell, Toronto beer, Blood Brothers Brewing, barrel aged sour beer, Microbrasserie A La Fut, A La Fut, Saint Tite Quebec, Western Festival, Echo Session Ales, session beer, session craft beer, Boswell Brasserie Artisinal, Virginia is for lovers, Visit Virginia, Alexandria VA, Sterling VA, Crooked Run Brewery, anniversary beer, Virginia craft beer, Virginia beer, O'Connor Brewing, Kevin O'Connor, Norfolk Virginia, Virginia Is For Lovers, Norfolk VA, Rorschach Brewing, Toronto East End Breweries, dessert lager, lactose beer, Green Empire Brewing, Colchester Vermont, balance, beer break, break from beer, alcohol break, Matt McGachy, Cryptopsy, metal band, metal singer, death metal, death metal singer, Vox & Hops, craft beer podcaster, Canadian beer podcast, New York craft beer, BierWax, Brooklyn NY, Prospect Heights, new york beer bar, Chris Maestro, Vilains Brasseurs, montreal craft beer, bar pamplemousse, High Season Co, Tiffany Alexis, business of marketing craft beer, craft beer marketin, fairweather brewing, rodenbach beer, rodenbach brewery, rodenbach grand cru, rodenbach classic, rodenbach vintage, rudi ghequire, station ho.st, MaBrasserie, montreal beer, LABAQ, coop brewery, Great Lakes Brewery, Troy Burtch, Etobicoke ON, Toronto Craft Beer Week, Nathan Does Beer, NathanDoesBeer, Nathan Lefebvre, Tired Hands Brewing, Triple Crossing Brewing, Bellwoods Brewery, Half Hours On Earth, Zero Gravity Brewery, Allagash Brewery, other half brewing, Pub BreWskey, against the grain, season 7 podcast, podcast season, Messorem Bracitorium, it's just fucking beer, it's just beer, montreal brewery, montreal brewpub, neipa, lagabiere, Ta Meilleure, saint-jean-sur-richelieu, quebec brewpub, La pagaille, a l'abordage microbrasserie, à l'abordage microbrasserie, sutton quebec, hazy ipa, NEIPA, Quarantine Series, Adjunct Series, quarantine podcast, Dieu du Ciel, peche mortel, Wood Brothers, imperial milk stout, Cadbury Creme Egg, Cadbunny Brew, collab beer, craft beer collabs, collab brew, collaboration beer, Trailway Brewing, New Brunswick Beer, New Brunswick craft beer, Trailway Dunder, Trailway Hu Jon Hops, Trailway Sensible Nonsense, nathandoesbeer, nathan does beer, half hours on earth, skype guest, skype podcast, Chris Hops & Bros, hops & bros, Brasserie du Bas Canada, Noctem, New Realm Brewing, Trailway, Newark Brewing, lager, Nickel Brook Brewing, Noah Forrest, Beerism, Henderson Brewing Company, metal, Mr. Banks, Mr. Banks Brewing, Chris Farmer, Muskoka Brewery, La Sirene Brewing, saison, nano ipa, Pride, Crowns & Hops, diversity, diversity in craft beer, Beer Diversity, craft beer diversity, Inglewood, Dope & Dank, Teo Hunter, Beny Ashburn, the new now, Renee Navarro, Ren Navarro, diversity and inclusion, ras l'bock, left field brewery, black lives matter, BLM, protests, social justice, equality, nickel brook, nickel brook brewing, wobbly pops, courtyard in the sky, balcony podcast, outdoor podcast, Henderson Brewing, Henderson Ides, english pale ale, Wellington Brewery, raspberry beer, molson, molson canadian, #makeitcanadian, Bench Plum Grove, Oshlag IPA New England, Molson Canadian, #MakeItCanadian, face mask, Jeff Talmey, Town Brewery, Whitby Ontario, Square Wheels, hazy ipas, neipas, Blood Brothers Brewery, Blood Brothers beer, Blood Light, White Lies, Devil's Trill, Trill Bill, Autopop, Black Is Beautiful, Weathered Souls, Marcus Baskerville, worldwide collaboration, diversity in beer, diversity and inclusion in beer, social justice in beer, racial equity, racial equity in beer, Laylow Brewery, Dan Boniferro, Colin Weadick, Adam Marinelli, hip hop and beer, craft beer hip hop, toronto craft beer, real hip hop, mobb deep, de la soul, australian beer podcast, aussie beer podcast, aussie craft beer podcast, australian craft beer podcast, the sunday sesh podcast, steve stevo mick sunday sesh, beer media, podcasters, beer podcasters, Matt Fay, The Revel Brewing Show, Revel Brewing Co, Bulimba QLD, Brisbane Queensland, india pale ale, Black Is Beautifu, Nickel Brook Brewery, All Sauced, Bad Shepherd, Bad Shepherd Brewing, Dereck Hales, Melbourne beer, Melbourne craft beer, australian beer, aussie beer, aussie craft beer, australian craft beer, Quebec City, Quebec Cite, La Barberie, Emporium Brewing, Brasserie Generale, Noctem Artisans Brasseurs, beer trip, beer road trip, Boutique Cheers, specialty beer store, online beer store, craft beer store, beer shop, craft beer shop, beer shop Montreal, depanneur Montreal, specialty beer store Montreal, Cheers Boutique, Catherine Roux, Dahn Johnson-Sim, new craft beer drinker, new beer drinker, blind beer challenge, blind craft beer challenge, beer challenge, craft beer challenge, blind craft beer taste test, blind craft beer taste challenge, blind beer taste test, blind beer taste challenge, Nickel Brook, 5e Baron, Lost Craft Beer, Shehan Desilva, Toronto beerr, Justin McKellar, Equals Brewing, London Ontario, Bangarang, hard seltzer, ready to drink, The Peoples Beer, The Peoples Lager, Rodg Litt, Rodg Little, Oak Park Brewing, Theodore Mack Sr, Theodore Mack Jr, black-owned brewery, black-owned craft beerr, black brewer, 5e baron brewery, 3 Fonteinen, Messorem Bracitorium IPA, Brasserie Generale pastry stou, SAQ, Third Moon Brewing, Third Moon, Bebo Pilotto, Milton ON, Microbrasserie 4 Origines, double ipa, New England blanche, 5e baron, hops and bros, beerism, noah forrest, christophe paquette, jacob barette, gatineau beer, gatineau quebec, La Succursale, Brasserie Silo, JP Lalonde, Jean-Phillippe Lalonde, Ahuntsic Montreal, crispyboiz, crispyboi, pilsner, ipa, brasserie champ libre, simplicite volontaire, mercier quebec, Alex Ganivet-Boileau, jason gaouette, barrel aged lager, Nathan Lefevbre, Hopism, Biere De Vacances, beer collaborations, tuque de broue, La Canette, blind taste test, blind craft beer tasting, blind beer tasting, vox & hops, vox and hops, Latiesha Cook, Beer Kulture, non profit, not for profit, Pub Brewskey, smoothie sour, smoothie sours, smoothie sour beers, brew juice, brasserie generale, quebec city, quebec city beer, quebec city craft beer, pastry stout, oreo stout, kentucky bastard, nickel brook brewery, imperial stout, winter wizard, kentucky bastard stout, ben griffiths, liam moat, uncertainty principle, emilie leclerc, messorem bracitorium, a la derive, beer instagram, beer instagrammer, Rorschach Brewery, smoothie sour beer, sour beers, toronto sour beer, barrel aged stout, matt reiner, small pony barrel works, sean mcveigh, barrel aged sour beers, barrel aged sours, noah forrest beerism, Weldwerks Brewing, Skip Schwartz, Colorado beer, colorado craft beer, Denver colorado, weldwerks, a la derive brewery, gatineau quebec beer, Christina Owczarek, XhAle Brewing, calgary alberta beer, calgary beer, calgary craft beer, alberta beer, alberta craft beer, peach wheat ale, kolsch, see ya next tuesday, Brasserie Amiral, gin beer, spirits beer, Love Dust, Champ Libre, breakfast stout, imperial coffee stout, bas canada, HYPA, HYPA neipa, Halo Brewery, Callum Hay, Halo Shapeshifter, Halo New Wave, Halo Chroma Key, Four Winds Brewing, Notion, Illnote Studios, Four Winds Featherweight, Four Winds Juxtapose, Four Winds Operis, farmhouse ale, Dominion City Brewery, dominion city craft beer, Dominion City Paper Salesman, Josh McJannett, Scott Denyer, Matt Tweedy, Tooth & Nail Brewing, St. Patrick's Day, Bandit Brewery, Stéphane Dubois, Benoit Brame, Bandit Cloud, barleywine, barrel aged beer, Craft Brand Co, Omnipollo, Lervig, Mikkeller, Mike Laba, Chris Goddard, beer import agency, Doctor Nick's Amazing Man Stuff, Nick Phelps, beard beer, beard oil, beer beard oil, Massachusetts beer, vitamin sea brewing, maine beer co, 5e baron lucide dream, mikkeller, mikkeller fresh start, Microbrasserie La Souche, Quebec City craft beer, Quebec City beer, Quebec Cite biere, muskoka brewery, muskoka mad tom, muskoka hazed and confused, muskoka hard sparkling water, dieu du ciel, brasserie dieu du ciel, jean francois gravel, peche mortel dieu du ciel, coffee stout, peche day, journee peche, rally beer co, alan wood rally beer, spencer sgro rally beer, functional beer, beer electrolytes, beer for athletes, le castor, microbrasserie le castor, daniel addy jibb, beerism noah forrest, beerism blog, old flame brewery, old flame, black lager, helles lager, vienna lager, munich dunkel, port perry on, Kahnawake Brewing, Vox & Hops podcast, Matt McGachy metal, Drew Stevens, Sir John, Champ Libre brasserie, Brasserie Mellon, Brasserie Mellön, foudre saison, czech pilsner, Alexandre Pontbriand, David Goudreau, Canvas Brewing, Jeffrey Woodworth, Huntsville Ontario, Muskoka, cottage country beer, cottage country, Canadian cottage country, La Canette depanneur, specialty beer store montreal, maltstrom, a la derive brasserie, la barberie, 5e baron fiddle, oatmeal stout, avling, avling brewery and kitchen, max meighen, brandon judd, barrel aged sour, hoppy lager, cold ipa, cherry saison, biere de miel, Tribus Beer Co, Milford Connecticut, Connecticut craft beer, bier, elora brewing, elora brewing company, elora ontario, Jonathan Laurencic, Dave Rozell Soehner, lager dave, mill river brewing, mill river, terry thompson, levon fitzgerald, craft lager, west coast ipa, wheat ale, Brasserie La Ferme, Jonathan Thibault, Mara Do Santos, biere de table, porter, porter framboise, ipa rustique, hop farm, rousse de seigle, barrel aged rousse, Chronicle Brewery, chronicle beer, durham beer, durham craft beer, durham region beer, ales from the crypt, chimera ipa, tel paulsen, jon cowley, Bicycle Craft Brewery, Fariborz and Laura Behzadi, ottawa craft beer, ottawa beer, Badlands Brewing, Old FLame, Old Flame Brewery, Orleans Brewery, Grandma's Boy, wild ale, Virginia Beer Co, Williamsburg VIrginia, Robby Willey, Chris Smith, VBC, kolsch style ale, tart ale, free verse, deadbolt, Tiffany Alexis High Season Co, Liquid x Happiness, Town Brewery Link Up, BreWskey, BreWskey Link Up, Tiffany Alexis Davey, partake brewing, partake, non alcoholic beer, craft non alcoholic beer, non alcoholic craft beer, non-alcoholic beer, craft non-alcoholic beer, Ted Fleming, Ted Fleming Partake Brewing, Barrel of Monks, Barrel of Monks brewery, Kevin Abbott, florida beer, florida brewery, florida craft beer, sunshine state craft beer, belgian beer, belgian inspired beer, tripel beer, wit bier, belgian blonde ale, dessert stout, Community Brewing Ventures, CBV, Aaron Gore, brew accelerator, Steam Theory Brewing, D9 Brewing, pumpkin ale, mexican lager, Tiffany Alexis LiquidxHappiness, Nickel Brook Green Apple Lager, green apple, green apple lager, 5e baron link up, cascadian dark ale, black ipa, cancel culture, cancelled breweries, Odd Breed Wile Ales, Kevin Abbott Odd Breed Wild Ales, Matt Manthe, Matt Manthe Odd Breed Wild Ales, Florida beer, Florida craft beer, wild ales, wild beer, spontaneous beer, Fine Balance, Fine Balance Brewing, Andrew Silver, Andrew Silver Fine Balance, Kingston Ontario, Kingston ON craft beer, Nathan Lefevbre NathanDoesBeer, oats and cream, oat ipa, Daft Brewing, Daft Brewing Kingston ON, Adam Rondeau, Ryan Dhillon, NathanDoes Beer, Nathan Lefebvre NathanDoesBeer, carrot beer, sour cider, sour beer cider, coffee beer, Kingston Ontario beer, Kingston craft beer, Tiffany Alexis LiquidxHappiness High Season Co, 5e Baron Moselle, L'Espace Public x BAOS Podcast Biere De Vacances, creamsicle, murder she drank, true crime, murder mystery, richard oland, moosehead, richard oland moosehead murder, Matron Fine Beer, Yeasayer Lagerbier, Brasserie du Bas Canada Link Up, Link Up, reacting to old videos, matron fine beer, daft brewing, huff estates winery, craft beer marketing tips, beer marketing tips, social media tips, Lagerbrau, Lagerbräu, Alex Ganivet-Boileau Lagerbrau, Jasen Gaouette, Olivier Charbonneau, lagerbier, pilsner Lagerbrau, XhAle Brew Co, Christina Owczarek XhAle, belgian saison, british golden ale, top 10 breweries in ontario 2021, top 10 ontario breweries 2021, nathan lefebvre, nathandoesbeer podcast, top 10 ontario breweries in 2021 wrap up, Microbrasserie Labrosse, Labrosse Brewery, Troy Olynyk, Cold IPA, Oat Cream IPA, Helles Lager, The Second Wedge, Joanne Richter, Uxbridge Ontario, L'Espace Public Simon Livingstone, put it in ya, belgian dubbeel, dubbel, gary, Willibald Farm Distillery, Willibald Farm Brewery & Distillery, Cameron Formica, Joe Freund, Nathan Does Beer Nathan Lefebvre, Tim Hortons, milk stout, triple ipa, pale ale, export lager, Le Dispensaire de Biere, Arno Geoffroy, Arnaud Geoffroy, Jesse Borges-Brownrigg, Birra Bar à Bieres Maison, Montreal craft beer scene, badlands, badlands brewery, troy baxter, troy baxter badlands, best haze in canada, c'est juste d'la biere, vox & hops matt mgachy, hoppy bitch, gabri-ailes hoppy bitch, noah forrest beerism.ca, bg brasserie urbaine, brasserie generale max, kevin la canette, motueka pilsner, dry stout, american old ale, west coast india pale ale, Barncat Artisan Ales, Jeremy Skorochid, Ontario haze, Ontario NEIPA, Ontario IPA, Ontario hazy ipa, ESB, English Special Bitter, Cats In Space, Glow Cloud, vanilla latte, Turkey Shoot, Turkey Shoot Brewing Co, Kyle Stewart, Lake Simcoe, Keswick Ontario, Ice Hut Stout, Dinner Jacket IPA, Collective Arts, Collective Arts Brewing, Matt Johnston, Ryan Morrow, mimosa beer, beer mimosa, Origins of Darkness, Garage Project, czech lager, Mike Hogie Hogan, Upstreet Brewing, Libra Brewing, non-alcoholic Libra, PEI beer, Prince Edward Island, PEI craft beer, gose beer, witbier, parks & rec, rhuby social, go-go gose, La Knowlton Co, cream ale, berry cream ale, english special bitter, esb, ddh oat cream ipa, Toronto Brewing, Zack Weinberg, Justin Ross, independent bottle shop, bottle shop toronto, independent bottle store toronto, ontario bottle store, homebrewing, home brew supplies, homebrew supplies, Mortalis Brewing, Josh Bauerlein, Jared Cooper, Western New York, Rochester NY, smoothie sour Mortalis, Mortalis pastry stout, hype haze, hype sour, hype pastry, Greater Good Imperial Brewing, Colleen Quinn, imperial craft beer, Worcester Massachusetts, Greater Good Pulp Daddy, Greater Good Funk Daddy, Greater Good Greylock, Greater Good 55 Funk, Hypha Project, Cris Ohama, art and beer, beer and art, art meets beer, beer is art, beer label art, Junction Brewery, Stuart Wheldon, Woodhouse Brewerry, Woodhouse Brewery, ready to drink vodka soda, Brew Detroit, Dave Cicotte, Zack Clark, Zach Clark, Yumtown, Cerveza Del Rey, american ipa, double west coast ipa, michigan craft beer, michigan beer, Rob Hern, Short Finger Brewing, Short Finger Lando, Short Finger Billy D, BG Brasserie Urbaine, Max Bergeron, Noah Forrest Beerism, Blendism, blending beer, barrel aging, beer blending, blending barrel aged beer, grisette, brandon judd avling, avling brewery and kitchen toronto, avling toronto, mixed fermation beer, mixed fermentation sours, mixed fermentation beer, nathan lefevbre, pumpkin beers, oktoberfest, fall beers, great lakes pumpkin ale, fine balance marzen, märzen, bellwoods bine hunter, wet hop ipa, fresh hop ipa, pumpkin spice latte, jacob barrette, jacob barrette 5e baron, goose island, Bourbon County Brand Stout, michelle tham, cicerone, Anderson Craft Ales, Gavin Anderson, brown ale, cream ale beer, west coast ipa beer, aussie ipa, Griffin Data, Newark Brewing podcast, dunkel lager, oktoberfest beer, light lager, west coast ipas, 5e baron cypress, 5e baron sitka, 5e baron west coast ipa, sawdust city lone pine, anderson ipa, Counterpoint Brewing Co, Graeme Kobayashi, Counterpoint Kitchener, beer in bottles, bottled beer, kaylalikesbeer, Tiffany Alexis LiquidxHappiness BAOS, the future of craft beerr, foam brewers, foam link up, libra pale ale, upstreet libra, non alcoholic beer pale ale, seltzers, future of beer, top 10 breweries in ontario, top 10 breweries in ontario 2022, best ontario breweries, best ontario breweries 2022, badlands brewerry, third moon, third moon brewery, barncat artisan ales, willibald, Godspeed Brewery, tooth and nail, non alcoholic craft beer ontario, bellwoods non alcoholic beer, bellwoods jelly king, dry january, libra ipa, budweiser zero, heineken zero, Block Three, Block 3, Block 3 Brewing, Block Three Brewing, helles lageer, czech pilsner lager, kevin freer, graham spence, All My Friends, All My Friends Beer Co, Ryan Turcotte, Rob Snowden, Prince Edward County, hazy ipa beer, hazy beer, Counterpart Brewing, Greg Gnys, Niagara Falls, best beer in Niagarra, best beer in Nagara, fairweather brewing beeer, ram mcallisterr, ram mcallister, brent milcz, fairweather donna pilsner, fairweather high grade, high grade, will cleveland, rochester ny, western new york, genesee brewerry, genesee brewery, swiftwater brewery, other half brewery, swiftwater ipa, genesee light, mortalis gemini, NY smoothie sour, farm league, farm league brewing, matt boismier, mike mayo, red ale, hefeweizen, storm stayed, justin belanger, london ontario, london craft beer, storm stayed sunburst, Harmon's Craft Beer, NA beer, non alcoholic ipa, non alcoholic lager, Steve Abrams, Rob Doyle, Mill St Brewing, crowns and hops, crowns & hops, teo hunter, los angeles beer, the dopest, 8 trill pils, mama's punch, inglewood sun, Jennifer Tamse, gateway beer, beertown, beer bar, Third Moon Brewery, sawdust city, sawdust city brewery, tripping animals, tripping animals brewing, juan torres, miami beer, miami craft beer, doral florida, cooler than a polar bear's toenails, dark no mames, dark mexican lager, venezuelan beer, flora hall, flora hall brewing, dave longbottom, rod hughes, the wheeled brew, evan macdonald, fogorig brewery, goodlot brewing, badlands brewing, wellington brewery, karyn boscariol, wilma zondag, special pale ale, resident culture, chris tropeano, resident culture brewery, north carolina beer, north carolina brewery, north carolina craft beer, charlotte beer, charlotte craft beer, charlotte brewery, wave makerr, wave maker, wave maker brewery, wave maker brewing, scott pautler, cambridge on, cambridge beer, barncat artisan ales ontario, farewell barrcat, Rouge River Brewing, Jordan Mills, Rouge River Holy Trinity, town brewery, Town Brewery Jeff Talmey, Town Square Wheels, Town Quick One, Kevin Abbott Barrel of Monks, Barrel of Monks Florida, Boca Raton FL, Florida craft brewery, rorschach brewery, matthew reiner, rorschach lager, haterade, Kim Lucas, beer education, brewing education, beer tasting, 2 row malt, saphir hops, azacca hops, crooked run, crooked run brewery, crooked run fermentation, lee rogan, jake endres, american lager, 5 paddles, 5 paddles brewery, garett stuckless, head brewer, whitby ontario, Flux Brewing, Scotland ON, Jeremy Hansen, Aidan Grummett, festbier, Oktoberfest, fall beer, kelly meyer, how not to start a damn brewery, barncat, yokefellow, hair of the dog, russian river, tree house brewing, Tree House Brewing Co, godspeed breweryComment