Episode #1: Can I Get A Flight? with Caitlyn Whalen (Town Brewery) + Jamie Brash (Fine Balance) | The Business of Beer
Welcome to our brand new season, The Business of Beer! This whole thing started in early 2024 when Cee and Tiff did a pod focused on why so many craft breweries are closing, and that led to a whole slew of episodes focused on varying aspects of the craft beer industry. These episodes became so popular with guests reaching out to be on the pod to not talk about their own brewery that the team figured it'd make more sense to kick off a dedicated season.
We're setting it off with two phenomenal taproom managers - Caitlyn of Town Brewery and Jamie of Fine Balance joined Cee and Nate to get into the misconceptions of what taproom managers actually do, the pricing of retail beer, changing consumer habits in the taproom, the popularity and importance of new releases vs flagships, taproom challenges, the value of merch for a brewery, hospitality and the value of great service, Google reviews and the Untappd effect on breweries. They cracked a series of killer brews - Town Square Wheels Hazy IPA, Town Easy Tiger Non-Alcoholic Lager, Fine Balance Trailhead American Pale Ale, Fine Balance Spicy Water (Raspberry), Town Hot Knives Hazy DIPA, Town Local Hero Non-Alcoholic IPA, Fine Balance x Slake Mountview Farmhouse, and Fine Balance Spicy Water (Peach). This was a brilliant way to launch a new series - enjoy!
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