#139 The Business of Marketing Craft Beer Pt. 2: Growing The Industry with Tiffany Alexis (High Season Co.)

 

Nine episodes ago, we brought our producer Tiffany on for a podcast about marketing in Craft Beer. The response was so overwhelmingly positive that we had to bring her back for another one! This time around, we delved deep into how we can all contribute to the growth of this burgeoning industry via all forms of marketing, including digital, offline, diversity, word of mouth, working with media + influencers, and more. Check out Part 1 back in Episode #130 to get the foundation, if you haven't already.

Beers Reviewed: The Craft Reserve April Box featuring beers from the Toronto East Brewing Collective. Godspeed Umi; Left Field A Very Pleasant Good Evening; Eastbound Revealed Constellations; Left Field Big Train; Muddy York Working Hard NEIPA; Godspeed Ochame; Omnipollo Bianca.

Prefer video? Check out the highlights below via our YouTube channel.


This episode is brought to you by High Season Co. - @highseasonco // highseasonco.com

Theme tune: Cee - BrewHeads // bit.ly/CeeBrewHeads

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