#130 The Business of Marketing Craft Beer with Tiffany Alexis (High Season Co.)

 

Being that beer is both an art and a science, one key element of running a business often gets overlooked throughout the industry - Marketing. Our producer and Social Media Strategist Tiffany Alexis joins Cee, who just returned from a trip back home to Australia, for a full length chat about all things Social Media and Digital Marketing, Influencer Marketing, Public Relations and simply and clearly break down how craft breweries can win online.

Beers Reviewed: Mr. Banks Rancho Relaxo; Bad Shepherd Victoria Pale Ale; Kilter x 2 Crows Flamango; Dominion City Between Two Evils.

Prefer video? Check out the highlights below via our YouTube channel.


This episode is brought to you by Tavour - Discover rare beers, curate your collection and get it delivered. Download the app and use the code "BAOS" to receive $10 in beer bucks after you spend $25 // tavour.com

Theme tune: Cee - BrewHeads // bit.ly/CeeBrewHeads

Subscribe to the podcast on YouTube! // bit.ly/BAOSYouTube

Subscribe to BAOS Podcast on your favourite platform!

 
Podcasts, Featured-PodcastsCeepodcast, beer podcast, BAOS Podcast, craft beer, craft beer podcast, Montreal beer, Montreal craft beer, Quebec beer, Quebec craft beer, quebec brewery, beer store, brewpub, DKML, craft beer Quebec, Vermont craft beer, Vermont beer, Hired Hand Brewery, Mill River Brewery BBQ Smokehouse, St Albans Vermont, Australian beer, Aussie beer, Aussie craft beer, Australian craft beer, Mr Banks, marketing, craft beer marketing, brewery marketing, social media, brewery social media, public relations, PR campaigns, influencer marketing, beer influencer, craft beer influencerComment