Episode #25: Link Up | Brasserie Sir John with Joel Dupras and Max Hébert

 

Week 2 of Link Up's Series 5 keeps us in Quebec with Lachute haze masters Sir John! Co-Founders Joel and Max join Tiff and Cee to discuss their changing demographic and why they get so many people in from Montreal, how they work with the city to promote the region to groups who may not be aware of it, their taproom mission to create a diverse and welcoming environment, and their various community beers and sponsorships. Sir John dropped a juicy haze bomb for Link Up, a 6.4% NEIPA with Citra, Riwaka, Sabro and Idaho 7 that boasts mango, pineapple and dank vibes. Cheers!

About the Link Up season:

We're back with a brand new season of BAOS Podcast, and this one is something very special and very close to us. We'll be focusing this entire season on Link Up, a non-profit started by the good folks behind Microbrasserie 5e Baron in Aylmer, QC and Tiffany and Cee here at BAOS and High Season Co. Our aim with this program is to help BIPOC from underrepresented communities learn about and enter the craft beer industry in essentially any area they wish - from a brewing apprentice to taking the Cicerone course for front-of-house opportunities, from hop farming to the yeast lab, from beer media to design and photography, we're here to help diversify an industry that is in dire need of it.

Link Up

Apply for the program via their website | Instagram | Twitter | Facebook

BAOS Podcast

Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads


This episode is brought to you by High Season Co. - @highseasonco // highseasonco.com

Theme tune: Cee - BrewHeads // bit.ly/CeeBrewHeads

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